Asisa Publiterapia

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JWT came up with a campaing for the healthcare Insurance company Asisa based on sharing health tips with the audience.

They wanted to create a minimalistic visual universe with few colours and simple shapes, to give all the importance to the recomendations.

We proposed to build a 3D space to generate a perceptual volume for the flat illustrations. We also used the light of the TV set as a narrative element and dynamic and original transitions to improve
the rhythm of the spots.

We produced twelve commercials for ASISA for the national TV campaign in collaboration with the illustrator Magoz. Two different teams, cell animators and 3D animators worked together to create the 3D camera movements supervised by Lanczos. We use the animation language to improve the storytelling and the different transitions between scenes.

Popcorn. 10"

Circulation. 20"

Conjunctivitis. 10"

Sedentary. 10"

Hidration. 10"

Edit with some of the best scenes

DIRECTED BY:
biografica

Pablo Coppel (Direction)

Nuria Grajal (Production)

ILUSTRATIONS:
Magoz

AGENCY:

jwt

Nacho Rojo & Nacho Herraz (Creative Directors)

Pablo García & Lupe

ANIMATION:

Lanczos

Dani Kei V. Kaneda, Elías Soiffer Sanz (Technical Directors)
Rogelio Folgueras, Joseba Zabala, Asis Merino, Raul Echegaray (Animation)
Motion Graphics Animation: Roberto Collado

ANIMATION SEDENTARISMO Y CONJUNTIVITIS:

Ruben Garcia (2D Animation)

Zenzuke (Composition)

MUSIC:

Oeo Music

Pablo Parser & Javier Vidal

STORYBOARD:

Jorge Liquete