Abstract
Create an identity for Providence Athenaeum, a private library. Based on the interview and research about their background and future vision, create a proper logo and marketing strategy, such as advertisement Magazine spread and other strategy suggestion.

The final result
I try to reflect the lively and friendly atmosphere of the Athenaeum. I propose a lively color palette and hand-drawn logo. Then I suggest to portray an interactive and unique environment for the advertisement magazine spread.