Since mid-2015, I've been working a lot with enhancing the brand of Atlanta Bread. Part of this process has lead me to wonderful and exciting involvements with restaurant design, food styling and photography, customer engagement and implementing the updated brand strategy into every facet of design. Below are some examples of the direction of the new look.
POP Display Posters
December 2015
These posters are used to showcase the new food items thar we being introduced to participating Atlanta Bread locations. The core of travel is paramount to the direction of the shoots and the food themselves. Everything from the table setting to the subtle pattern behind the headlines is chosen to help give a sense of adventure and exploration through taste.
POP Signage
December 2015
Additional signage for participating Atlanta Bread locations.
Email Blast for Promotional Soup Day
November 2015
As a way to introduce a new soup item and a new size for the soup, this eblast was part of a multitiered campaign to inform and encourage customers to venture out and try something new.
Brand Billboard
December 2015
This billboard tied into the release of two new items at participating Atlanta Bread stores. The headline became a very important part of this promotion to convey the sense of travel and adventure that these new menu items have.
Gift Card
November 2015
Every item has the chance for a new, brand appropriate look. With the holiday season approaching, this was an opportune time to incorpoate some of the enhanced brand look into a convenient giftable item.
This was an event poster for the restaurants to post within their community to drive traffic for the event nights.
