Conceptual drink driving campaign using beer mats and augmented reality.
Beer Mats
Six simliar designs using black and white photographs of local roads set off with blue and beige block illustrations. Each beer mat features a cross section of police tape.
Augmented Reality
Once scanned with the Drink/Drive app an augmneted object will appear under the police tape. Each element will be joined with a fact or figure relating to the subject. For example, a teddy bear on the road and the number of child deaths per year due to drink driving, or a shoe and the number of disabilities caused per year.
An example of the augmented element (left) and the subsequent fact (right)
