In Romania, a Hunting Law allowing, among others, the slaughter of song birds, was close to silently pass through. Many foreign hunters would come to Romania to shoot larks and sell them to European restaurants. Lark tongues are a 5 star dish. The lark is a symbol of Romanian music, many of our composers being inspired by this small, yet fascinating bird. People were not aware of these changes, so we wanted to create a public debate around the subject. The campaign generated huge PR and free media. Artists joined our campaign and donated parts of their songs for the cause.

 

Advertising Agency: Jazz, Bucharest, Romania
Creative Director: Valentin Suciu
Group Creative Director: Andreea Ghenoiu
Art Director: Raluca Matei
Copywriters: Andreea Ghenoiu, Valentin Suciu
Illustrator: Mario Niculae
Additional credits: Octavian Belintan, Irina Pencea, Tino Furtuna, Andreea Ilie, Sierra String Quartet
Published: April 2015