Národní galerie v Praze
The National Gallery
in Prague
IDENTITY OF CZECH NATIONAL
GALLERY / CONCEPT
The aim was to digitize visitors book and create new electronic visitor book which will be connected with visual identity of gallery. It was important to create dialogue between gallery and visitors and moreover to create space that will involve visitors itself as part of the gallery.
What it does?
It frames the picture of Czech society. It elevates the spirit of nation. Many controversial opinions meet there.
How it works?
Visitor will leave its comment or note in the computer and afterwards the message is screened on the board above the gallery and also on the web page at real time. It is also possible to print out the message on the poster and take it as a souvenir.
Why?
The blending of interactivity and creativity is timeless.
Also it makes gallery closer for the visitors. They are able to create the visual identity themselves.
Where?
Digital banners where visitors could print out their own posters and also on the building and at the webpage.
Visual
I wanted to create clean visual which could be modified on different occasions.
I used art works with direct speech.
