OLA App
Background: OLA cabs has recently launched its new app and is willing to offer a ride of Rs. 200 to existing and new app users.
Objective: To portray the difference an OLA app would make in one's life
Target Person: Vikram Bhuyan, a 25-year-old BPO executive, who is single and has no financial pressure believes in enjoying his life to the brim. He usually forgets that commute is a major problem for him. And with a sudden realisation every time, he panics and gets himself in a soup.
Consumer insight: Commute does not get any attention until the last moment.
Single-minded proposition: OLA is your solution to any commute issue in the city.
Current belief: Commute creates havoc at times.
Desired belief: Commute is not a problem if I have the OLA app.
