Skoda Octavia 360° Streetview Campaign
Because there's always something going on.
Because there's always something going on.
The core target audience for the Skoda Octavia are "life managers", or people who balance the responsibilities of work, family and personal life simultaneously. In 2008, discussion/debate about Google streetview was reaching critical mass around Europe and was a relatively new phenomena. The Octavia 360 streetview campaign was meant to capitalize on the conversation by building a campaign around the familiar streetview camera angle and the "social stunts" where people would show up on the camera in mid-action. A multiple award winning integrated campaign was developed with the idea that in life, there is always something going on.
