Agency mailer
Zero budget direct mail insight.
Zero budget direct mail insight.
Armed with a roll of sticky tape, a ream of photocopying paper, one Apple Mac and an idea that could get us into trouble we put our faith in the direct mail gods and 'The Royal Mail'.
The idea. Post addressed pre damaged envelopes into the mail system. intercepted by observant sorting postal workers they very kindly wrap them with 'damaged parcel' plastic bags and tape ready to forward them onto their original destination. On receiving the package the target opens the bundle to be confronted with the following message. 'If your copy of how to select an award winning direct marketing agency guide is missing call the following number'...
The phone rang off the hook (incidentally, there never was a 'how to... guide'). There was an award winning DM agency and a daring idea though.
The idea. Post addressed pre damaged envelopes into the mail system. intercepted by observant sorting postal workers they very kindly wrap them with 'damaged parcel' plastic bags and tape ready to forward them onto their original destination. On receiving the package the target opens the bundle to be confronted with the following message. 'If your copy of how to select an award winning direct marketing agency guide is missing call the following number'...
The phone rang off the hook (incidentally, there never was a 'how to... guide'). There was an award winning DM agency and a daring idea though.
