Sonar Copenhagen - Redesign (BA project)
Brief:
Revitalize Sonar Festival's graphic identity to a more modern & commercialised look, while still maintaining the Sonar spirit.
Brief:
Revitalize Sonar Festival's graphic identity to a more modern & commercialised look, while still maintaining the Sonar spirit.
Making sound a physical form:
TThe concept is to create physical metaphors of sound going through a modulator; illustrating what happens when creating electronic music. The logo becomes dynamic and evolves, which compliments the Sonar culture of development and technology.
TThe concept is to create physical metaphors of sound going through a modulator; illustrating what happens when creating electronic music. The logo becomes dynamic and evolves, which compliments the Sonar culture of development and technology.
Using an abstract interpretation of the thermography as a graphic element:
Capturing the Sonar spirit of visuality, creativity, technology and avant-garde thinking becomes the main idea and the element becomes an image of heat and intensity: the outlet between people, music and act during the time of a concert.
Implementation:
Web:
