Kirsty Struthers's profile

Smarties | Re-brand + Packaging

‘Colour theory for your little monsters’ (Statpack: Impactful Packaging = Silver Starpack Award / 2016)
 
The Clear outer packaging will contain 8 individually boxed smartie containers, a fold out game and a make shift dice.
 
The 8 coloured boxes will not only convey smartie colours, but also a basic understanding of colour theory through emotion. Each character box holds a monster which shows an emotion linked through colour theory. For example the blue box is called 'The Sad Smartie' due to blue being a common colour of sadness. Each box is fully sealed closed with a detachable circle on the top of each box.
 
These detached circles double as the game counters, so when the box is opened the game begins. After moving the counter the number of spaces rolled on the dice, you will find a task surrounding that colour and emotion.
 
The aim of the game is to subconsciously teach kids colour theory while creating a fun way to eat the sweets.
 
Smarties | Re-brand + Packaging
Published:

Smarties | Re-brand + Packaging

Colour theory for your little monsters’ The Clear outer packaging will contain 8 individually boxed smartie containers, a fold out game and a m Read More

Published: