Concept of marketing firstly brings “the purchased products” to mind, but actually it involves every part of our lives. When the people feel psychologically well, their productivity rates are increased. That’s why the job opportunities that are offered in plazas are somekind of marketing product. Nowadays, people who make brainworking in plazas feel they are above from other workers with their position and speeches. Despite most of them can wear comfortable clothes while working, they prefer elegant suits and fine brands. They need a motivation to work in a desk job for 5 days of the week and white-collar workers find this motivation with acting like they have this kind of luxurious and elegant life. However, the sterile environment that they are situated repeats itself every day; just as monotype clothes that they wear, sterile, monotype skyscrapers that they work.
