The following thesis is dealing with the process of briefings in creative industries. It is also discussing the mechanisms, that are necessary to alter the rigid way, briefings are currently made. It gives attention to the potential that bilateral briefing processes have when understood as the solid base of each creative assignment and one of the most impactful tools in creative work.

 

The practical part of this thesis is represented by a box full of creative workshop-tools that help agencies and customers find a way of working together on the fundamental part of each creative campaign: A shared vision and a cooperatively worked out creative briefing.