Client: Bogota Beer Company - Cerveza Artesanal
Insight: Soccer is the only thing men can think about during Pre-World Cup, and World Cup season. (En lo único que piensan los hombres en pre-temporada y temporada de mundial, es en fútbol.)
Key Message: We understand men. We understand the passion for soccer. (Entendemos a los hombres. Entendemos la pasión del fútbol.)
TAGLINE: We speak Soccer. (Hablamos en Fútbol.)
(These will be placed in the back of the label for each specific beer)
Direct Mail (Correo Directo): With this direct mail, men can joke around with their girlfriends and "break-up" with them with soccer terminology. If the girlfriend gets mad, they can solve their issues over a free beer by redeeming the coupon on the back of the break-up letter. :)
Outdoor:
Facebook: Users will have the chance to change their Facebook language to: Soccer.
