Top view of the 4 packaging models. We used the two existing logos to differenciate targets: Acne serif typeface is for men and sans serif's for women
Detail of jeans packaging (pink) with Acne's "House" logo
Detail of Acne women shirt interior design
Frontal view of one of the boxes
Top view with 4 boxes open. From left to right and clockwise: shirt and jeans for women, jeans and shirt for men
Top view showing detail of the envelope and tag for the male jeans packaging
Faces of the tag with commemorative copy text for 10th anniversary
10th Anniversary Poster
Acne offers their product in a mixture of neclasical-rational-international appearence (but in essence a postmodern way). You can see it in their store designs.
They focus on a youth target audience with high net.
The packaging is based on hamburger boxes to connote and critizise ephimer and throwaway culture in which we live and in which fashion lives.
The poster was conceived as a wink for Brancusi's Endless Column made of the boxes, each one for a year.
