Therefore, i decided to run an awareness campaign, in order to inform the public for this disability. The first result is this series of three posters. Dyslectics brain works in a different manner and it is said that they develop special individual gifts. 

The final posters’ aesthetic reminds of a comic. The colors are bright and the main illustration consists of handcrafted letters and some playful, little monsters. There were two main reasons that led to this decision.
Firstly, the main target group of this campaign is the children. So, the form of this project should easily attract the child interest. Secondly, I am focused on the special skills and characteristics of those children, so an ability of a dyslexic child appeared as a super hero’s skill. At the same time the posters shall be addressed at older ages through a small text, which briefly and succinctly inform the public about this learning disability.

Dyslexics are really ingenious and inventive, they demonstrate highly creative imagination and outside of the box thinking. Colors and images help them memorize useful information.

Dyslexia is directly associated with picture. A child that displays dyslexia symptoms essentially cannot decode a text correctly. Sometimes it is blurry, on other cases the letters can’t stand still, constantly moving, changing direction and lines tangled up with each other.

"I am a super hero: I can visualize my thoughts"
Dyslexics have the ability to "experience" their thoughts as a reality. In particular they connect the word they read with the meaning that this word represents.

If we want to see through the eyes of a dyslectic kid all we have to do is understand the way the text is depicted and decoded inside his, or her, brain.