Conceptual ad designed for Colgate Optic White to be applied on various print and online mediums. Decided on a simple and catchy tagline, emphasizing on the advantage of the product. The typography was created to mimic toothpaste.
Project focused heavily on the technical specifications between online and print, ensuring accurate image resolution for the various medias.
IPAD AD
1024x768px (Landscape, Portrait), <200kb, Full Color RGB, JPG
1024x768px (Landscape, Portrait), <200kb, Full Color RGB, JPG
IPHONE AD
640x960px (Landscape, Portrait), <200kb, Full Color RGB, JPG
640x960px (Landscape, Portrait), <200kb, Full Color RGB, JPG
LEADERBOARD EBANNER
728x90px (Landscape), <80kb, Full Color RGB, Static GIF
728x90px (Landscape), <80kb, Full Color RGB, Static GIF
MEDIUM RECTANGLE EBANNER
300x250px (Landscape), <80kb, Full Color RGB, Static GIF
300x250px (Landscape), <80kb, Full Color RGB, Static GIF
MAGAZINE AD
28x22cm (Portrait), Full Page Full Colour, Cropmarks, Registration Marks, Colour Bar, Page Info
28x22cm (Portrait), Full Page Full Colour, Cropmarks, Registration Marks, Colour Bar, Page Info
NEWSPAPER AD
27x32.7cm (8 col., Landscape), B&W + One Spot Colour, Cropmarks, Registration Marks, Colour Bar, Page Info, Black Keyline
27x32.7cm (8 col., Landscape), B&W + One Spot Colour, Cropmarks, Registration Marks, Colour Bar, Page Info, Black Keyline
