The redesign of the Ford homepage for its global audience required us to consider larger and smaller language sets and regions with different capabilities, such as varying product sets and lower bandwidths. We were also tasked with personalizing the content using insights from the customers behaviour. For this responsive experience we opted to use big bold graphics and incorporate social media elements. The design uses a plug and play component approach so each market can uniquely tailor the homepage according to their customer needs.
Below to the left is a first time visit, and to the right is an example of a personalized experience once the user has visited the Mustang nameplate page.
The design is flexible and responsively adapts to any device.
An example of the experience launched in the Brazilian market.
