IZZO is a new isotonic drink that's meant for the average Joe, not for the sports fanatic. Dancing all night long can count as an intensive training.

 

The brand is focused on young culture, having a good time, and being able to juggle with work/studies and social life.

 

It's 3 different varieties are inspired by Chile's landscapes: Pacific Blue, based on Chile's coast and surf culture, Atacama Red inspired by the Atacama Dessert and sandboarding and Patagonia Green, based on Chile's forrests and Trekking.

 

My work included the deffinition of the brand's personality, the branding (logo, color scheme, language, image use, etc), the packaging development and managing the brands social media.