New York Jets
Problem:
The Jets wanted to promote a new worldof season ticket options in their new stadium. Fly first initiated a brandstudy, concluding that while the Jets had essentially been visitors in theprevious venues, after 50 years the team and its fans would finally become thehome team.
Solution:
Fly created a succesful multi-media channel campaign promotingthe opportunities for fans in the new stadium, based on the line:
“It’s Go Time”
Agency: Fly Communications, Art Director: Nathan Morey, Designers: Chris D’Angelo, Bi Lu, Copywriter: DaveWarren, Video: Matt Simko, Intern: Scott Walker
Problem:
The Jets wanted to promote a new worldof season ticket options in their new stadium. Fly first initiated a brandstudy, concluding that while the Jets had essentially been visitors in theprevious venues, after 50 years the team and its fans would finally become thehome team.
Solution:
Fly created a succesful multi-media channel campaign promotingthe opportunities for fans in the new stadium, based on the line:
“It’s Go Time”
Agency: Fly Communications, Art Director: Nathan Morey, Designers: Chris D’Angelo, Bi Lu, Copywriter: DaveWarren, Video: Matt Simko, Intern: Scott Walker
TV spot written by Dave Warren, directed by Nathan Morey and produced by Matt Simko
Out of Home
