Neuro science of visual preference decision
type: event
client: Taiwan Tech
date: 2016.1.17
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The speech was given by prof.Shinsuke Shimojo who is specialized in both neuro science and psychology.Visual preference decision is talked about the principles of how human beings will feel and choose the image they like and explain why they will like it.
The visual of the event identity presents the idea of “VISUAL PREFERENCE” it means the stimuli will show stronger preference to subject. The process of the brain decision can be directly recorded into image data such as the EEG (Electroencephalography) or fmri (Functional magnetic resonance imaging), so I use the image to present the brain working process of making decision as a gradient color block.The background image is from the Ingres's painting:The Comtesse d'Haussonville. I hide the face area to make the image lose it's focus but it still have a attracting effect.
