Many people refuse to go to any Karaoke because they think they can’t sing.

 

This advertising campaign to urge everyone & strongly engage every customers that even you are not good at singing you can still sing at Red Box Karaoke because Red Box Karaoke gives you the best Karaoke experiences in a more happy and joyful way.

  

It is positioning as youthful, fun, and happiness. The message is You Are Your Superstar. Through the campaign, we tell everyone that you are your own superstar. Everybody can sing! Everyone is a unique singer. Be confident and sing out loud.

 

This campaign brings out the message through digital media such as mobile apps, website banner, and Youtube takeover. In mobile apps the concept is ‘Sing more, win more’ which people can get free discount coupons if they use the apps to sing.