Häagen-Dazs is positioning as premium ice-cream and luxurious brand. Undoubtedly, the price of the ice-cream is vividly higher than other brands.
Therefore, we have to convince the consumers that money is well spent and worth its while for there is quality in the product.
Besides, we have to expanding the market especially penetrating into the younger market to create awareness among young people.
We convince the young people that Haagen-Dazs is your best choice of premium ice-cream because Häagen-dazs gives you the dense texture and rich taste ice-cream by using only the purest ingredients.
Series 1
"Only the purest ingredients are chosen.
Thus, our ice-cream is guaranteed denser in texture and richer in taste."
Poster 1
Details in poster
Poster 2
Series 2 Valentines Day
"If you give a girl Häagen-Dazs you can make her do anything."
"Give a man Häagen-Dazs he will fall in love with you."
Poster 1
Poster 2
