Logo Rationale
· The shield symbolizes strength, protection and integrity tyinginto “The Ruler” archetype.
· The curves forming the intertwining pattern soften theshield, suggesting flexibility and approachability.
· The pattern also reflects the plurality of cultures withinthe Caribbean and Latin American region.
· The blue and purple colors utilise existing company colorsand evoke the blue waves and clear skies that symbolize a carefree life.
