Project Scope:
Design the packaging and logo for Euphoria, a new and up-coming company that specializes in the creation of perfume. Design the logo for their new perfume entitled Daring along with the packaging for Daring and the design of the perfume’s bottle. Also create Euphoria’s first advertising campaign that will focus on introducing Daring to the market.
The theme chosen for this brief is ‘Making the ordinary extraordinary’ as such the branding, packaging and overall product will need to stand out from those of competitors. In order to do this all designs created will take inspiration from the theme of Dada, taking influence from its unconventional, iconoclastic and entropic style.
The designs will also need to appeal to the product’s target market. Overall the product will be aimed at women who appreciate high quality products, who are independent freethinkers, and who are modern and sophisticated yet who also have a more rebellious side whereby they are ex- pressive to the point of being outspoken.
