Ad for the Scotch Malt Whiskey Society
Problem /
The Scotch Malt Whiskey Society is new to Calgary and they need members. The society brings in unique limited edition bottlings from Scotland. Each bottle is named simply by the cask number, and each comes with it's own whimsical description.
Solution /
To create an ad that fit their brand, let people know that they exist, and entice them to join the society. This spot would run on the websites of high end golf clubs, in the golf club houses at the courses and would be sent out through email lists. This placement would reach men who prize comradery, such as golf, but would give them an opportunity to enjoy it in a more social setting.
The Scotch Malt Whiskey Society is new to Calgary and they need members. The society brings in unique limited edition bottlings from Scotland. Each bottle is named simply by the cask number, and each comes with it's own whimsical description.
Solution /
To create an ad that fit their brand, let people know that they exist, and entice them to join the society. This spot would run on the websites of high end golf clubs, in the golf club houses at the courses and would be sent out through email lists. This placement would reach men who prize comradery, such as golf, but would give them an opportunity to enjoy it in a more social setting.
