Travel Montana Warm Season Print Campaign
Produced for Travel Montana (now the Montana Office for Tourism)
Produced for Travel Montana (now the Montana Office for Tourism)
Created for Travel Montana, the state’s official tourism promotion division, this campaign showcased Montana’s beauty, range of activities, and opportunities for geotourists. The GPS metaphor was used throughout the campaign to provide a common element of exploration and adventure. The ads appeared in such publications as Smithsonian, National Geographic Traveler, Sunset, and others.
The print campaign was part of a larger effort which also included television and online advertising. Photography was commissioned for this campaign and shot over a three-week period in conjunction with a film shoot for the television spot.
My role: concept, art direction, design, copywriting, photo shoot art direction, color correction, pre-press work.
The print campaign was part of a larger effort which also included television and online advertising. Photography was commissioned for this campaign and shot over a three-week period in conjunction with a film shoot for the television spot.
My role: concept, art direction, design, copywriting, photo shoot art direction, color correction, pre-press work.
"Exhilaration," Sun Point, Glacier National Park
"Fish," Yellowstone River, Paradise Valley
"Electricity," Near House Rock, Gallatin River
"Peace and Quiet," Below Sawtooth Ridge, Rocky Mountain Front
"Grin," Fort Peck Interpretive Center, Fort Peck Dam
"Connection," Absaroka Wilderness, south of Livingston
"Solitude," Swiftcurrent Lake, Glacier National Park
The campaign appeared in the 2007 Graphis Advertising Annual, an internationally-recognized collection showcasing the best advertising being done worldwide each year.
