Twiddle Toys
The promotional campaign addresses the parents and caretakers of special children. And probes on the idea "Discover what's really special about your kid", and that every kid is unique in more ways than we can imagine. Bringing up a special needs' child is about discovering that specialty, and Twiddle Toys enable just that, by instilling specific skills like motor, auditory, tactile, thinking, language and social skills etc. through play.