Client:
Brewdog Brewery / Csakajosor
Product:
Brewdog Beer
Brewdog Beer
Challenge:
One person is killed in every half-hour due to drunk driving. Our goal was to draw attention to this problem among Brewdog’s customers and to position the brand and the Hungarian distributor as a responsible brand.
Brief:
Create a new pack for Brewdog which increase Clients non-alcoholic beer purchase and pay attention safely driving.
Core Idea:
We designed custom car shaped beer carriers with a non-alcoholic beer behind the wheel as a reminder not to drive drunk. It has 3 beers to get lost and one to get home safely. We believe we found a simple and clear way to communicate responsible driving and strengthened BrewDog’s image as a punk brand who cares.
Creative Team:
Isobar Hungary
Isobar Hungary
Creative Director:
Márton Jedlicska
Márton Jedlicska
Lead Copywriter:
Balázs Vizi
Balázs Vizi
Art Director:
Péter Babucs,
Carlos Ramas,
Márton Kenczler
Péter Babucs,
Carlos Ramas,
Márton Kenczler
Junior Art Director:
Ákos Sándor
Ákos Sándor
Designer:
Adrián Bajusz,
Ottó György
Adrián Bajusz,
Ottó György
Agency Producer:
Katalin Bányász
Katalin Bányász
CEO:
Zoltán Kovács
Zoltán Kovács
