The Brief
A D&AD competiton brief set by Design Bridge, with the challenge to 'break new ground in the beauty industry. The task was to tackle some of the issues surrounding the beauty industry i.e. gender stereotypes, unrealistic standard etc. and to create a brand that stood for something, and that worked towards changing the problems associated with the industry. The brand needed to appeal to anyone, and everyone; therefore it needed to be gender neutral.
'Be You'
I decided to create a brand that stands against the beauty industry’s unrealistic standards, and that promotes individuality and personality over looks. I choose to design a range of hair-care products, as through research I discovered that both men and women, buy and use products such as shampoo regularly, so that the brand and range would appeal to both genders. ‘Be You’ was created to redefine the beauty industry;
‘being you is the new standard’. The brand’s ethos revolves around confidence, expression and individuality. 'Be You' is a brand with value and a message, it is not just another range that is based on apperance, and unrealistic portrayal of people.
The name was taken from the word beauty, and simplified to create 'Be You'.
A few research pages that helped inspire the concept and final designs. Kate Moross' artwork and typography particularly influenced me in this project.
Logo Variations: experimenting with several different colour schemes for the 'Be You' logo. The standard design will be black, but the logo can be seen in various different colours on the products packaging design.
Be You packaging collection: four hair-care products, each with their own colour scheme.
