»It is what it is« Poster Series

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Poster Series »It is what it is« – Self publication of
Linus Lohoff – Art Direction & Photography

This series of posters depicting abstract photo Illustrations with the formal means of form, color, material and light represents my profession of art direction and photography. »It is what it is« removes all contextual meaning, trying to stand on their own and allowing the spectator to place their own thoughts onto it, if they so wished. The typography is withdrawn in Helvetica with round »i« dots to underline the playfulness and subtle aesthetic that I always try to transport in my projects. This series is not limited and should be constantly enriched with new works.

Work: Self iniciated ∙ Year: 2016 ∙ Concept & Layout: Linus Lohoff
Tags: Art Direction, Photography, Editorial Design