Boss Design
Branding, Print, Marketing, Photography
Branding, Print, Marketing, Photography
The rebrand involved the development of the distinctive Boss photography style and also the graphic style of the communications. This had a huge impact on the positioning of the brand, successfully facilitating a crucial shift to being widely regarded as one of the leading design-led furniture manufacturers in the UK, and contributing to significant business growth.
The Boss Design Group family of responsive websites are a rich and engaging resource created with cutting edge technology. Conceived as a bespoke solution to communicate the family of brands across the Boss Design Group, whilst maintaining their individual brand identity, all of the sites have been developed device agnostically to work responsively.
Providing an optimal viewing experience, each site has been enabled for an easy reading and navigation experience, which means there’s a minimum of re-sizing, panning, or scrolling.
At the cutting edge of British design, Boss offers a comprehensive range of office seating from upholstery, meeting and task/breakout seating collections through to complementary tables and bespoke product design.
We have been working with Boss for a number of years, initially to refine and re-launch the brand, and subsequently to produce a range of literature, communications, multi-media presentations and campaigns.
