A designer was tasked with recreating the designs for the three main flavors for Doritos. The concept should include a new typeface, logo and design for a stylized Doritos box. I pushed my concept in an abstract fashion, while maintaining the face of Doritos. I played with a tessellation pattern mimicking the triangular shape of the chip while giving the box depth. The meticulous tessellation intrigues and unites all three flavors, visually popping off the shelves more than competitors.