CONCEPT
One move One fish is a packaging thinked in both functional and comunicational ways. The first one is creating a new and innovative function, taking as example the sugar pot with which with one move you take out a spoon of sugar we used this in a totally new field the pet food field. In particular we want to give to the user the possibility to measure a portion of food without dirty and smelly hands. On the other hand we worked a lot on the comunication taking as example the other pakages in the same market branch. We have discovered that mostly has saturated colours creating on the supermarket shelf multicolour spots in which the user cannot understand what he is buying. This is why we worked on a minimal packaging with desaturated colours and iconographics images.
This Project is Featured on Packaging Design Archive
