Buddy Supply Co. is a clothing company I designed from the bottom up. In the world of streetwear fashion, many brands use the format of a lookbook to showcase their brands. The issue lies in what they show in thier lookbook. It contains little to no information of the clothing they are showcasing, or any information to where the clothing can be purchased, or any relative information of the actual article of clothing. Its a clothing brand that spreads the passion of design, through culture with appreal and supplies. We are Counter Culture; a way of life and set of attitudes opposed to or at variance with the prevailing social norm.