An electric water kettle designed to encourage the user to save water by incorporating four ideas.

- A large glass window (the grey part on the foam-model) so that the user gets a closer relation to just how much water is put into the water kettle.

- An adjustable measuring line that makes it possible to set a custom measuring line, f.ex. one could set it to show the amount of water needed to fill a specific cup.

-Bent measuring lines where the top of the line shows the amount of water in the kettle, even if the kettle is held askew.

-A slim form, which gives it a modern expression and in turn makes the water level increase faster as water is poured into the kettle, thereby making it easier to measure exact and small amounts of water.