Solaris — balanced & healthy branding
Solaris new visual identity address the promise of simplicity and natural. The freshness and the natural look of Solaris’ new identity seduces the consumer into a new experience with the brand, offering a promise of lifestyle, based on the general tendency for healthy living, and also on the large range of product portfolio. The new identity is strongly related to the business itself: a healthy and natural alternative to modern junk food habits.
Agency: Brandient
The new logo was created by
Ciprian Badalan, Senior Designer
Cristian Petre, Senior Designer
The logo visual was set and shot by
Adelina Țânțăreanu, food stylist
Ciprian Țânțăreanu, photographer
Client
Solaris
Year
2011
Services
Visual Identity
Packaging design
POS Design
Brand Guidelines
Awards
• Graphis Merit Award — 2013
• “Exceptional use of color in design” Award at Color in Design Competition organized by HOW + Print + Pantone — USA, 2012
• “Exceptional use of color in design” Award at Color in Design Competition organized by HOW + Print + Pantone — USA, 2012
Books & Magazines
• Creative Anarchy: How to break the rules of graphic design for creative success — Denise Bosler, 2015
• Graphis Design Annual 2013
• How Design Magazine — USA, 2012
• Print Magazine — USA, 2012
• Graphis Design Annual 2013
• How Design Magazine — USA, 2012
• Print Magazine — USA, 2012
Credits
Agency: Brandient
Senior Designers: Ciprian Badalan, Cristian Petre
Logo Photography: Adelina Țânțăreanu, Ciprian Țânțăreanu
I designed this items while being part of Brandient team.
Brandient, with offices in Bucharest and Singapore,
is a brand strategy & design consultancy inducted into
Rebrand Hall of Fame for Branding Excellence Worldwide.
Brandient, with offices in Bucharest and Singapore,
is a brand strategy & design consultancy inducted into
Rebrand Hall of Fame for Branding Excellence Worldwide.
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