BBC Impact - D&AD CrimeWatch

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    D&AD BBC CRIMEWATCH BRIEF 
    App Design, Identity, Service Design, UX / UI  - University Third Year Project
     
    Brief
    How can the BBC maintain engagement outside broadcasts? The BBC want to create a digital solution that’s part of the Crime Watch experience; that enhances the existing Crime Watch offering. How can they best maintain the live action momentum of the programme and create a compelling relationship between television and digital?
     
    Concept
    To create a sub-branded digital solution experience alongside the Crime Watch programme. This will create an extension of the Crime Watch brand which will engage there target audience. 
     
    Solution
    A phone based application named BBC Impact, which uses Crime Watch appeals and user uploaded content, to create a relationship between the programme and the audience. Creating a stronger community and gaining crucial information for the current Crime Watch appeals. 

     
    website Link - samuel-hall.co.uk/work/bbcimpact/
     
    Created by Sam Hall ©
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