Converse/Foot Locker – Make Them Yours

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We created a 360° European campaign to promote the Converse Denim Collection exclusively at Foot Locker. ‘Make Them Yours’ celebrates denim’s unique character. The campaign was rooted in the fact that the more you wear denim, the better it gets; each mark telling a story of an experience encountered in your sneakers.

We curated a number of scenarios exploring the customisation of sneakers, encouraging the audience to take ownership of theirs. Each was documented and released as a series of ‘blip-verts’. The campaign also ran across TV, Cinema, in-store, print, digital, OOH, social and online.

Completed at Intro

Team:

Mat Cook, James Lees, Joe Dilworth, Ian Eves, Neil Whitehead, Chloe Hayward, Michal Sloboda, Katy Richardson, Anna Cleaver, Malin Wallén.