When developing campaigns around a prevalent social issue, it is important to realize there is a fine line between getting through to the viewer, and shocking them by going too far. In this assignment I tackled the issue of the mistreatment of livestock in the food industry. Using miniature fact cards in the form of postcards, I created a mock PETA, “GO VEG.” campaign. The purpose of this project was to bring awareness to the public about the needless poor treatment of these animals. Making use of the traditional style of PETA campaigns, the deliverables both grab the viewers attention, as well as inform them of the issues surrounding animal cruelty.