Italian Art Directors Club is the association that gathers professionals or simply enthusiasts around one goal:
the recognition and the enhancement of creativity as founding element of business and institutional communication.
This year, upon its 30th anniversary, this video was presented during the ADCI Award ceremony.
The idea behind it is the demonstration that the advertising profession is actually made of many different figures working
with passion and crafting expertise, for one common goal - the production of a creative idea.
For this reason, the final concept is "We are what we produce".