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ZOYA, A TATA Product "Lace Collection Window Display"

BRAND- ZOYA, A TATA PRODUCT
Zoya is a chain of luxury diamond boutiques from the House of Tata in India. It is one of three brands of the jewellery division of Titan Company Limited. It is both a product and a retail brand and is created for the design-seeking woman with an international sensibility.
WEBSITE- http://zoya.in/
 
CONCEPT AND DESIGN- Nairuti Sharma
COLLECTION- The Lace Collection
 
Lace is one of the most delicate and intricate of fabrics, a strong representative of France and its culture. Zoya pays tribute to this craft in their latest Collection by drawing inspiration from the intricacy of finely crafted lace. The display styling and presentation of this Collection in the boutiques has been dreamt up around a French dressmaker's studio, and a miniature replica of the same was created to uniquely compliment the theme of the Collection. The different elements of this captivating miniature, like the French vanity table, Louis XVI style furniture and chandelier, designed to recreate French boudoir lifestyle, were handcrafted by miniature doll makers. The exclusive pieces of diamond jewelry themselves are showcased against red and black lace, whose glamorously deep shades highlight the Collection
 
 
CONCEPT DRAWING
ZOYA, A TATA Product "Lace Collection Window Display"
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ZOYA, A TATA Product "Lace Collection Window Display"

Zoya is a chain of luxury diamond boutiques from the House of Tata in India. It is one of three brands of the jewellery division of Titan Company Read More

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