The typeface Starvision was designed for the redesign of the World Vision Website. The typeface was inspired by the star in the World Vision logo. This is how the name Starvision was developed. The audience of the redesign wesite was the international middle class.
The typeface was designed on a grid structure based on the geometric elements in star. The proportions of the star were used to determine the x-height of the face. The width and angles of the star were also reflected in the face with the W and V. The typeface is Sans-Serif to reflect the audience it was intended to reach and has soft curving edges for a childlike aesthetic. This reflects the mission of the company.
The typeface was designed to be used in the logo of the company. It was then expanded to be used as the headers and call to actions on the site. The typeface is best when used at large scale, so it was designed to be paired with a Roman or Serif face for smaller copy on the site.
