Cadillac Club
Agency: Y&R
Client: Al Jumaih Autumotive
Associate Creative Director: Mahmoud Shehadeh
Creative Director: Mohammed Ansaihi
Creative Copywriter: Ahmed Karkanawi
Senior Graphic Designer: Abdalla Gad
EMBLEM RATIONAL:
Inspired by by Cadillac’s sharp & edgy designs, we came up with the first cell of the logo. Many dimensions will be born from that cell in all directions symbolizing “Community” and creating abstraction of a shining star.
Reflecting the main message: “By joining Cadillac club, we are a shining star.”
Campaign Visuals
Website theme
Social Media
Sales & purchase kits
Club’s Gift item
Thank you for your time.
