Myself, along with three other students were lucky enough to be chosen from the 70 students among our cohort to design our 2015 graduation exhibition. We were given the concept of 'crop' and the following is our vision and interpretation of that brief.
In the future we will look back upon the year 2015 as part of the beginning of this huge movement we call The Digital Revolution.
As we engage in the flux of technology we are constantly redefining ourselves as creatives and consumers of visual communication.
Amazing technologies and softwares are being pushed into the world, faster than we can hit ‘update’ on our computers.
The world around us is increasingly becoming more reliant on visual communication, whether it is advertorial, branding, identity, illustration, web or application based. It is an exciting time to be a designer.
There are so many accessible platforms to make our designs a reality, it is hard not to see our future as bright.
It is from this concept we created the show Fifteen.
To us, the number 2015 strongly resonated with where we stand in this fast-moving world of design, and anchors us all to the beginning of our lives as alumni.
Our design decisions were guided by a brief that simply stated ‘crop’. This idea, to us, communicated what is seen and what is not seen. What perhaps has been taken away or left behind. From this concept we were specifically concerned with space. Jan Tschichold once said:
‘White space is to be regarded as an active element, not a passive background’.
What this publication seeks to obtain is a respect for the negative space. It enables a viewer to become aware of spatial elements, otherwise cropped or not utilised.
With this concept we also give a nod to our minimalist forefathers, and those Brutalist structures that are scattered around the Australian landscape.
This show aims to find a medium between bold and light, contrast and harmony, presence and absence.
Our vision was simple and strong.
- 2015 DESIGN TEAM
This project is a collaboration with Genevieve Read, Katarina Gerritsen and Lauren Moulten.