Client: PG&E
The Power a Brighter Future Tour is an informative and engaging mobile experience that allows the SmartMeter and Smart Grid story to be brought to life through immersive experiences and info-graphic displays. The tour traveled throughout Northern and Central California activating at festivals and public events in the PG&E territory.
The goals of the tour were:
– Setting up the current problem and why the Smart Grid is needed.
– Explaining what the SmartMeter and Smart Grid are and how they work.
– That efforts for renewable energy are really on the way—including wind, solar and more.
– How Smart Grid and Home Area Network—and resulting pricing plans—will save me money.
– How Smart Grid and Home Area Network—and resulting pricing plans—will save me money.
It was all about creating positive energy.