[EN] The following project is a redesign idea for an existing company called Liberty Express. It offers the international courier service. The problem I have identified is the main logo - it looks the same as many other travel agencies, copy centers and other businesses that has nothing to do with delivery. Also, it doesn't look like being safe to trust. So, I decided to create a new logo design as well as the principle sationary.Ā The signĀ is inspired by the shoes of Hermes.Ā The lines on the left represent the wings of the shoes (stands for the speed of the service).Ā At the same time those lines represent different types of containers starting with 40 feet down to a simple box.Ā The "E" that stands for "Express" andĀ represents the window of a house. That means theĀ delivery directly toĀ your house.Ā The main idea was to create the feeling of luxury, high class service. The final result is a logo that is easly remebered,Ā its geometrical forms attract the attention and it looks clean.
[ES]Ā El siguiente proyecto es una idea de rediseƱo del logo de la empresa Liberty Express. La compaƱĆa ofrece los servicios de courier internacionales.Ā El problema que he identificado es el logotipo principal - se ve igual que muchas otras agencias de viajes, centros de copia y otros negocios que no tienen nada que ver con el servicio de delivery. AdemĆ”s, no causa sentimiento de confianza. Por lo tanto, he decidido crear un nuevo diseƱo del logotipo con la papelerĆa principal. El signo estĆ” inspirado en los zapatos de Hermes. Las lĆneas de la izquierda representan las alas de los zapatos (significan de la velocidad del servicio). Al mismo tiempo, esas lĆneas representan diferentes tipos de contenedores empezando por los de 40 pies hasta simples cajas. La "E" significa " Express" y representa la ventana de una casa (la entrega directamente a su casa). La idea principal era crear la sensaciĆ³n de lujo, un servicio de alta clase. El resultado final es un logotipo que es muy fĆ”cil de recordar, sus formas geomĆ©tricas atraen la atenciĆ³n y se ve limpio.
Also, check out muy other branding project:
The mockup used in this project can be found here:
Thank you for your attention! Gracias por su atenciĆ³n!
