DIS'PLIN is a fashion brand in Saigon, Vietnam, which is founded in 2015. Although It's a young brand with energy and youthfulness, yet has a mature way of thinking. The main value of the brand is bringing the best products and services to the customers consistently, and in special ways. The aim for success is through practices, discipline and creativity. After the discipline, the result will come, the same as Plato's thought about discipline: "The first and the best victory is to conquer self."
The challenge is to convey the concept, yet still keep the brand in a neutral way. The brand embraces both the state of discipline and specialty. The name DIS'PLIN is a shorten version of discipline, which is a very interesting story to tell. It's an break out from the usual, to become the special.
The San serif font is chosen for this project as it's a statement of consistency, modern and youth in fashion. The apostrophe between the san serifs sure is the star of the brand. It represents the outstanding outcome through discipline.
Designer: Truong Thanh Hung
Client: DIS'PLIN Saigon
Year: 2015
______________________________
Contact me:
T: 0938699194
E: truong.thanhhung2001@gmail.com
Client: DIS'PLIN Saigon
Year: 2015
______________________________
Contact me:
T: 0938699194
E: truong.thanhhung2001@gmail.com
