The updated identity and visual branding required the marketing website to be updated to match.

The previous site had not been updated for almost a decade, and featured dated content and visuals. The site itself was generating substantial traffic, but the bounce rate was almost 100%, and failing to generate business. 

 

The updated site aligns with the site of the parent company, Gensler. While using similar visual elements, the new Wisp website features content specific to the platform, and features a custom home page with client stories.