We at Hickey College was presented a lenticular billboard project that would challenge our design and crafting skills.  We were to create a total of three documents:  Two 8 in. x 5 in. billboards, one that creates interest yet doesn't give away the product that we are selling and another with the product that is being promoted along with a model. Third we had to splice the two billboards (0.25 in. slices) to fit a 16 in. x 5 in. complete billboard.  I had a lot of fun creating this ad, it gave me an opportunity to display my masking, type kerning, layering and balancing skills.